.png)
MEET HAYLEY.
Founder of Watkins Collective.
15+ years in the marketing + proposal trenches.
Built the partner agency she always wished for.
THE STORY
behind Watkins Collective
Marketing + pursuit teams are built for today. Not tomorrow's pipeline. And when the work outpaces the team, there's no time to explain the industry, the client, or the stakes — you need someone who already gets it.
Hayley lived this for years. Watching talented teams stretch past their limits. Onboarding new hires who took months to ramp and sometimes never clicked. Telling herself — and her team — just make it through this week. Then the next one. Then the next. Until that became the permanent state, not a season.
She knew what was missing. A partner who could step in, hit the ground running, and carry real work without needing to be micromanaged. The kind of partner that plugs in like a teammate, not an outsider. But that partner was harder to find than it should have been.
So after 15+ years leading pursuits at firms like Burns & McDonnell, WSP, and 1898 & Co. —
she built Watkins Collective.
Today, Watkins Collective partners with AEC firms and professional services organizations who are serious about their pipeline — and need a partner to match.
$3B+
1,200+
4,200+
BY THE NUMBERS
pursuit & marketing professionals trained
proposals & marketing assets delivered
in competitively won projects
EXPERIENCE BEHIND
OUR WORK
Our roots run deep across the built environment and beyond. Over 15+ years embedded inside some of the industry's most respected firms, we've led pursuits across markets, managed teams through the busiest seasons, and sat in the exact chair you're sitting in now. We know what it's like to be on your side of the table.
Our experience spans:
→ Water & Wastewater Infrastructure
→ Transportation & Mobility
→ Energy & Utilities
→ Oil & Gas
→ Buildings & Facilities
→ Federal & Government
→ Environmental Services
→ Technology & Security Consulting
→ Clean Energy & Renewables
→ Human Capital & Workforce
→ General Consulting & Advisory
→ Municipal & Local Government
→ K-12 Education
→ Higher Education
READY TO WORK TOGETHER?
Whether you have a pursuit on the horizon, a team that's stretched thin, or just want to learn more about how we work — we'd love to connect.